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Principle 1 - Become genuinely interested in other people.
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Principle 2 - Smile.
• Principle 3 - Remember that a person's name is to that person the sweetest and
most important sound in any language.
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Principle 4 - Be a good listener. Encourage others to talk about themselves.
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Principle 5 - Talk in terms of the other person's interests.
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Principle 6 - Make the other person feel important-and do it sincerely.
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